Search Engine Optimization
SEO is our middle name.
Search Engine Optimization has evolved since the early days of filling your keywords meta tag with high potency terms. The way search engines assign rank is constantly evolving. With that evolution comes change, and at Design SEO Hsoting we stay current on our research to ensure we are implementing the most current, effective SEO practices.
Search engine maturation has lead the leaders in search (Google, Yahoo, Bing) to now consider many on and off-site factors when assigning rank; it’s no longer good enough to just “use the right words”.
Despite all this change, one fundamental principle has remained the same – all websites should be structured and designed with the best interest of PEOPLE in mind. After all, a search engine isn’t the ultimate consumer of your product – a person is!
What does this mean to you?
Search Engine Optimization and Marketing are not “set it and forget it”.
Search engine success requires the constant addition of well-written content, active engagement on social media sites, analysis of your visitor behaviors and a variety of other strategies.
Overview of SEO/SEM Strategies:
- Perform keyword research (target locally, if possible) to find out what terms people are using to search the web for the prodcuts/services you offer.
- Build your site with the optimal structure for titles, tags, urls, categories, header tags, etc. Find out how we can set you up for search engine success
- Create and add important, relevant keyword phrases and terms in the proper places within the site. Find out more about our content generation and copywriting services.
- Audit your site to ensure there is a clear, interesting message for human visitors.
- Build links back to your site to create authority within a subject or niche.
- Develop, maintain and engage with customers through a variety of social media channels such as Facebook, Twitter, Google+, LinkedIn and more.
- Consider a Pay-per-Click campaign to gauge which keywords are the most effective and targeted traffic.
- Analyze the data – see what works and what doesn’t. Then develop a plan for your next round of marketing.
- Repeat. Create more content, continue being active on social media, refresh keyword research, constantly evaluate your call to action.
Whether you already have a WordPress site or are launching a new site, we can work with you to develop the strategies mentioned above.
We offer a variety of Search Engine Optimization and Marketing services to help you increase your targeted traffic and rank naturally.
Contact us today to get started!
“We know the tools to use to find out what your target audience is searching for, and we aren’t afraid to use them.”
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