Superhero Snacks is on a mission to save the earth from junk food! At Superhero Snacks the focus is on local, sustainable and organic kale chips. Each batch of Cosmic Crunchies Kale Chips is made fresh in small batches, every single day. Their commitment to quality, sustainability and supporting the local Santa Cruz community is what sets them apart, and they needed a website just as dynamic as they are.
The Superhero Snacks site is an eCommerce website with blog. The homepage features a customizable slider, highlighting Superhero Snack’s products. This slider can be easily changed and edited by the client, giving them the ability to showcase products of their choosing. In addition to the slider, there is a ‘Deals of the Day’ section, which is again entirely customizable by the client. There are two navigation bars available to visitors from the homepage – the top navigation contains information about the company, a link to the blog and contact information. The secondary navigation bar is a link to the products being sold by Superhero Snacks, and each of those links leads directly into the store.
The eCommerce store for Superhero Snacks is PayPal driven, and all payments are taken off-site through PayPal (meaning no sensitive data is stored directly by the client). The shopping cart, showing items purchased is displayed on each page of the site, giving visitors the easy ability to add or remove products as they browse the rest of the website. After the payment process is completed through PayPal, the visitor is redirected back to the website.
The blog section of the website has commenting enabled to encourage reader participation and feedback. The blog is linked to Superhero Snacks social networking profiles, allowing instant updating when a blog post is published.
The SEO and keyword usage structure for the website was created using information collected from a keyword research report and client preferences. By determining what people interested in this niche are searching, the website was crafted to enhance visibility by persons in search of products offered by Superhero Snacks.
Google Analytics and Google Webmaster Tools integration provide daily insight on entrance pages, content traffic, and visitor data.
The client received a one hour WordPress tutorial as part of the website package, and upon completion was able to manage, edit and change all aspects of the site including blog posts, products and placements on the homepage in the featured slider and deals of the day section.