CocktailSmith is a craft cocktail consulting firm providing its clients with customized ideas and recipes for every special occasion. CocktailSmith creates packages and beverage planning services unique to each event’s theme and ambiance. Timothy Smith, the founder of CocktailSmith, needed a website that showcased his firm’s dedication to detail, and their commitment to making memorable, enjoyable events happen.
The design aesthetic for the site uses colors and images provided by the client, focusing on deep, rich colors. Basic logo design and branding was included in this website package.
The site is easy for visitors to navigate with separate sections focusing on the various bartending, bar consulting, custom cocktail, and mixology services offered by CocktailSmith. Website visitors have one-click access to learn more or contact CocktailSmith directly. Additionally, the site has a WordPress based blog component containing supplemental information related to events, drink recipes, sponsor products and mixology competitions that is easily edited and updated in-house by CocktailSmith.
A variety of custom data submission forms were created for this project. The forms range in complexity from a simple ‘Contact Us’ form to an ‘Event Quote’ form containing conditional logic (the form is created dynamically based on answers received), allowing CocktailSmith to gain as much information as possible on the scope of the event before making first contact with a potential client. A custom form was also created to create the drink profiles quickly and easily by simply completing a few data fields and uploading an image.
The website includes analytics tracking, webmaster tools and automated sitemap submission. The site is structured for search engine friendliness, and was set up to enable future search engine optimization efforts with minimal changes to the current website.