The main goal of this project was to establish a web presence for Maureen Martin’s home loan and lending business. She had previously built a WordPress website, but had not updated it in over a year. We migrated her existing content from her previous WordPress site, and started with a fresh design, layout and content structure.
For this project we consulted with Maureen on branding, search engine optimization, content strategy and social media management.
Maureen is well-recognized and reviewed in her field, and we wanted to highlight her positive testimonials and attributes. We created a custom testimonials page to showcase her reviews, and this page (as with the rest of the site) can be easily edited and updated as needed.
The site is structured to display a variety of different media types – mainly text and video. The overall goal of the site is to be a home loan/mortgage lending resource blog through which persons interested in obtaining a loan can perform research, learn about their options and obtain information. Along with this rich content there is a strong call to action throughout the site, and site visitors are encourage to complete one of the custom contact forms.