What is web content strategy? In it’s most basic form, content strategy with regard to your website defines the way content is planned, created, shared, curated and archived. Whether you are a small business writing a few blog posts a month or a large...
While content may still be king, it is simply not enough to follow the “standard” SEO conventions of using targeted terms in a particular density, in the correct order with the proper semantic structure. Search engines (and humans) are looking for more....
Local search is a key concern for most businesses and brands. In this article we will do a quick overview of the top 7 factors that can help strengthen your local search ranking. 7 Tips to Help Get You To The Top of Local Search Name, Address, Phone Number (NAP) Make...
The purpose of this questionnaire is so that we can better understand your business, market and operating environment. This helps us to more efficiently tailor a solution for your company and determine exactly what needs to be done with regards to development,...
What is the difference between organic ranking (SEO) and paid ranking (SEM)? Organic search ranking is usually due to SEO, and paid ranking is usually due to SEM. If your site ranks highly in the organic rankings on Google, then you have most likely gotten there...
What is SEM? SEM stands for Search Engine Marketing, and refers to the way a website is marketed on the internet. The goal of every successful SEM marketing campaign via the web is improved page rank, search placement and increased traffic. SEM marketing campaigns can...